Fascism became a swear word in the US and UK during the Second World War. It has been ever since, to the point that the content of the term has been drained away completely. It is not a system of political economy but an insult.
If we go back a decade before the war, you find a completely different situation. Read any writings from polite society from 1932 to 1940 or so, and you find a consensus that freedom and democracy, along with Enlightenment-style liberalism of the 18th century, were completely doomed. They should be replaced by some version of what was called the planned society, of which fascism was one option.
A book by that name appeared in 1937 as published by the prestigious Prentice-Hall, and it included contributions by top academics and high-profile influencers. It was highly praised by all respectable outlets at the time.