H&M is still promoting adverts featuring children with the slogan ‘make those heads turn’ even after it was forced to pull a picture of two young girls in uniform which parents slammed as ‘sexualised’.
One advert, which appears to be from the same ‘Back to School’ campaign and has the same tagline, is still up on the brand’s Instagram, despite it apology and assurance that it had removed the ad that sparked controversy.
A short video shows two girls turning to look as a young boy walks past, and is captioned: ‘How to make those heads turn on the first day of school’.
Another post on the H&M Kids page shows a little girl wearing a black tulle dress as the company plugged its Halloween range back in October.
The caption reads: ‘From glamorous divas to stylish trendsetters, get ready to turn heads and make this Halloween the best yet.’