You’ve taken a bold step to go into private practice and start your own chiropractic office. While being formally employed as a chiro comes with job security and a certain schedule, self-employment is a different ballgame. You must have heard that more than half of all businesses will fail at some point, for instance.
Don’t fret, though. Running a successful chiropractic clinic isn’t rocket science. One of the things you must focus on today is improving the efficiency and productivity of your office – which is the whole point of our blog post.
Read on for a few tips and advice on running your office.
Streamline the Appointment Scheduling Process
In the early days of your chiro business, you’re relying on walk-in clients. But as your marketing efforts bear fruit and the office starts getting more foot traffic, you’ll quickly realize you need to set up appointment scheduling.
Your customers shouldn’t wait around in your reception for too long before seeing a receptionist. With appointment scheduling, every patient will arrive around the time you’re ready to see them. Reduction in wait times is crucial to increasing customer satisfaction and loyalty.
Using appointment scheduling software is by far the most effective way to streamline this process. Build the software/application into your chiropractic website, giving customers the power to see open slots and make appointments.
Build a Team of Front Office Personnel
Investing in appointment scheduling software is a good start, but without competent front office personnel, your investment won’t amount to much. Once patients arrive at your office, what’s next?
If you have one receptionist, they will soon get overwhelmed by the increasing number of customers. It’s essential to keep building your front office team to ensure they can process your chiropractic clients.
You should also invest in a customer relationship management tool to help automate some of the tasks in your office and collect data that will help you improve your operations. Check out this automation tool for chiropractic business and learn more about its features.
Build Your Chiropractic Care Team
Most chiro offices only have one chiropractor – usually the founder and owner of the business. There’s nothing wrong with this, but as you get more patients, you’ll need to think about bringing in more hands to help. If you don’t, patient outcomes can be negatively affected as you strive to rush through the appointments.
It’s understandable that hiring another full-time chiropractor might be too big of an expense for your small office, but to start, you can hire chiropractic assistants. They’re trained to assist with chiropractic adjustments, massages, and even administrative work.
Outsource Some Functions
Business process outsourcing is a powerful way to improve efficiency and productivity while reducing operating costs. In your chiro office, not every function needs in-house staff. For example, you can outsource billing and coding to a company that provides that service.
Other functions you can outsource include payroll processing, marketing, and health records management.
Run an Efficient Chiropractic Office
Having an efficient and productive chiropractic office doesn’t just happen. A lot of work goes into ensuring everything is running smoothly. These tips will help you streamline your process and improve efficiency.
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